Using virtual reality (VR) in 3D visualisation


There are several ways to visualise architectural spaces and products, and various benefits to these different techniques.

Traditionally architectural and product visualisation were 2D images and were an artist’s impression of a space – which left some room for artistic license and ambiguity to the final build and risk to the client.

Then with the introduction of 3D photorealistic rendering, it gave the client a much more realistic image of what to expect. This has now become the norm. I have been doing 3D visualisation for close to 20 years and love to see a client’s reaction to a photorealistic render of the intended design. Nothing beats the satisfaction when a client thinks it’s a photo.

Well, that was until virtual reality became accessible – there’s no technique quite as exciting and memorable as 3D visualisations in virtual reality (VR).


Heard of it before?

It’s what gets me excited about creating 3D visuals!

Virtual reality visualisation can communicate ideas unlike any other technique or presentation format.

It creates the feeling of being fully immersed in the 3D environment that has been visualised. This not only lets you see the finishes and furniture in situ, which is great, but what I find most interesting is the sense of scale. You feel like you are physically there! It seems really odd, but it’s as though you can feel the space between various elements of the design. You don’t normally think about it in reality – that just comes naturally. In VR it gives you that sensation which if correctly done can be an extremely useful tool.

With VR 3D visualisation, architects and property developers can offer clients immersive experiences of their digital models.

The design concept is modeled and visualised digitally and then experienced using a smartphone and a VR headset or viewer – much like 3DGuy’s VR-X1 viewer.


A virtual reality 3D visualisation of a reception area. The 360° virtual space can be viewed in its entirety by ‘grabbing’ left and right or up and down. To experience the space in virtual reality, put on your VR headset viewer and immerse yourself in the virtual space – you’ll think you’re actually there!

Do you know what this means?

This allows architects and property owners to virtually walk around a new concept building before its construction. It can also demonstrate any issues with the building structure before it’s built, avoiding costly post-build alterations. Now there’s a cost saving tip for you!

I think we will see more and more architects turning to VR to solve building design challenges, improve decision making and problem solving.

VR 3D visualisations also help with showcasing the new building concept and gaining those approvals from investors!

Another industry where VR 3D visualisations are starting to create interest here in South Africa is the tourism industry. 3D visualisations in VR are created showcasing interiors and exteriors of luxury tourist lodges. Interested clients can then virtually explore the lodge at their leisure – and they don’t even have to leave the comfort of their own home!

With VR 3D visualisations, there’s always a sense of excitement as it allows potential clients to create a connection with the space that they are immersed in.

The VR viewers can even be custom branded with the lodges or architectural firm’s company logo and design! Together with VR 3D visualisations, 3DGuy offers locally produced custom branded VR viewers that will seal the clients experience with your brand!

The use of VR in 3D visualisations is limitless!

Regardless of industry, showcasing a design concept or idea with VR 3D visuals is exciting, innovative and will be an experience that will always be remembered.

Want your clients to experience memorable VR 3D visualisations?

Call 3DGuy today on 082 945 7081 or email [email protected] to setup a meeting.


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